RBC Blue Water Project

RBC Blue Water ProjectI heard about RBC Blue Water Project for the first time this morning while Jan Knowles, RBC Bahamas was doing an interview with a local radio station and I got so excited about it that I have decided to share it with you.

Today is RBC’s 3rd Annual Blue Water Day!

It is RBC’s recognition of the need to focus on water as a global sustainability priority because of the human health and economical value that water provides.

In fact according to Mr. Nathaniel Beneby, Jr., market head of RBC Retail Banking in The Bahamas, Cayman and Turks and Caicos. “Lack of access to clean fresh water is considered to be one of the major threats to human health and economic development around the world. More than one billion people worldwide lack access to clean water, and water-related disease and illness are the leading causes of death in the world.”

RBC Blue Water Project Commercial

Interestingly water is one of those things that connects us no matter where you happen to be in the world and that will continue to connect us. Just turn up the volume and listen to the RBC television commercial that explains it all. 

RBC Blue Water Project

RBC Blue Water Project is a 10 year global innovative by the bank to provide $50 million to help protect and provide access to the world’s most precious natural resource – fresh water.

I am happy to see that two organizations in the Bahamas have already benefited from the initiative:-

  1.  The Andros Conservancy and Trust (ANCAT) which got a $5,000 grant in 2011 for the removal of debris from several key blue holes in Andros.
  2. The Bahamas National Trust which will receive some $300,000.00 over several years to improve National Parks and increase conservation awareness.

You can use this link to see a listing of some of the funding by RBC Blue Water Project, that are being celebrated this year.

I also encourage you to show your support and concern for the importance of fresh water by visiting the RBC Blue Water Project Facebook page and joining the more than 74,000 RBC staff worldwide and millions around the world in supporting this initiative.



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Glenn S. Ferguson